This month, Google AdWords Search Advertising exam is updated to bring it up to date with more platform features and industry trends. This is one of Google Partners tests, that goes back to AdWords certification - AdWords Fundamentals, being the other.
So what's new in the latest Search Advertising exam. We asked Google for a run-down, and here is a list of some of the topics that are covered.
Search advertising trends;
Call-only ads.
Mobile advertising (PPA extensions installs the mobile application, mobile app engagement);
remarketing lists for search ads (RLSA),
enhanced cost-per-click (ECPC), flexible pricing strategies.
Auction insights report paid and organic extracts.
cross-device conversions. and
Opportunities tab.
The format has changed. There are more than 100 questions and 120-minute time limit, and pass, you must score at least 80 percent.
Study guide and training guide that investigate both updated to include new content, so never fear, if you come up for renewal, or preparing to take the exam for the first time.
So what's new in the latest Search Advertising exam. We asked Google for a run-down, and here is a list of some of the topics that are covered.
Search advertising trends;
Call-only ads.
Mobile advertising (PPA extensions installs the mobile application, mobile app engagement);
remarketing lists for search ads (RLSA),
enhanced cost-per-click (ECPC), flexible pricing strategies.
Auction insights report paid and organic extracts.
cross-device conversions. and
Opportunities tab.
The format has changed. There are more than 100 questions and 120-minute time limit, and pass, you must score at least 80 percent.
Study guide and training guide that investigate both updated to include new content, so never fear, if you come up for renewal, or preparing to take the exam for the first time.
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