AdWords Search Exam gets an update

This month, Google AdWords Search Advertising exam is updated to bring it up to date with more platform features and industry trends. This is one of Google Partners tests, that goes back to AdWords certification - AdWords Fundamentals, being the other.

So what's new in the latest Search Advertising exam. We asked Google for a run-down, and here is a list of some of the topics that are covered.

Search advertising trends;
Call-only ads.
Mobile advertising (PPA extensions installs the mobile application, mobile app engagement);
remarketing lists for search ads (RLSA),
enhanced cost-per-click (ECPC), flexible pricing strategies.
Auction insights report paid and organic extracts.
cross-device conversions. and
Opportunities tab.
The format has changed. There are more than 100 questions and 120-minute time limit, and pass, you must score at least 80 percent.

Study guide and training guide that investigate both updated to include new content, so never fear, if you come up for renewal, or preparing to take the exam for the first time.

series on PPC brand bidding, where I answer the biggest question facing

Welcome to Part 5 of the eight-part series on PPC auction brand, where I answer the question facing PPC advertisers in 2016. How do I get a meaningful increase in the numbers out of a crowded and competitive PPC market.

Let's get you caught. Part 1 reviewed the achievements of the PPC evolved over the years, and why top-line revenue, so hard to come by today. Part 2 data is used to explain the value of the brand auction. Part 3 discusses best practices for the implementation of a competitive brand campaigns. Part 4 and dove deep into working with partners and local authorities.

This article shows you how to turn your competition, brand competition when managing PPC campaigns.

Competition is inevitable
If you have a brand worth protecting, competitors are bidding on your brand name. Some application directly to your name, while others will be apparent rate derivatives, such as statements regarding Marketo applications such as «Pardot drip marketing" (and vice versa). Many big brands have competitive bidding for each available ad position for every imaginable brand, plus the word.

A recent case study of a client Search Monitor, Chacka Marketing, shows that the benefits of reducing competition in the auction brand. Chacka used to monitor our advertising platform to help Avery, label company, caught the unauthorized advertisers who use the well-known Avery brand name for their PPC copy. Chacka periodically filed a trademark infringement notice to Google, Yahoo and Bing, were up an advertisement.

The results speak for themselves away from the competitors.

Brand CPCs decreased by 64%.
Clicks increased 34 percent.
Total campaign expenses decreased by 51%.
The question is what you can do to deal with rivals brazenly up your hard earned name. Your best options are.

Complain. If your opponent is using the name of the advertising copy of the complaint to the search engines. We will turn this over to part 6 where we discuss the legalities brand auction.
Own more real estate. You can take over much of the page real estate by working with partners. If you missed it, we applied this strategy in detail in Part 4 of the managing partner relations.
Be better than them. A better way for you to earn a top-quality assessment, and does not compete. This means that you pay a reasonable CCP, while competitors pay a lot! If the ROAS (return on ad spend) is that the opponent (s) will mark the order as it is not worth it. Be the best "you" possible, using methods such as remarketing, ad copy development, for the development of the proposal and landing page development.
Being the best you
Your number one goal is to reduce competition. With it, you can experience gains as Avery did. Here are some DOS and don'ts, to help you be your best self, which in turn will reduce the impact of competition

Outsmart a minimum bid. Presuming you have optimized your ad copy and landing page making you the most relevant part of the brand of your own brand, then ask yourself whether the minimum bid to appeal to you. It can: Try ignoring the first page minimum bid and instead bid a little lower in the study where you rank. If you have success with your colleagues to follow suit.
Do not just show the general advertising. If you have a consumer brand plus the word, it is likely that they want to buy something. I know it sounds obvious, but make sure to support that "something" in your ad copy.
Do not ignore competitors.
competitors: Some savvy opponents will attack you in their advertising copy, focusing on your product quality or pricing (for example, "They rip you off, and we are not!"). Study your opponents' talking points carefully and use your own ad copy appeal to their attacks head-on. If they are celebrating their low prices, for example, be prepared to highlight your products' other virtues.
Resellers If you are a manufacturer, make sure that only authorized resellers in all competitions (if permitted). If you find an unauthorized reseller, to take the necessary steps in order to stop their brand, either directly or through a search engine to stop protests reseller.
Do not use ad extensions. As discussed in this article series, ad extensions to make your ad copy stand out. If you use the extensions, your ad copy will become a giant bear, dominating the top of the SERP: Do this: Look great!
Do not use proposals. A smart suggestion can make a difference. Smart does not mean that you have to do something away for free or at a discounted price. Intelligent means that you need to explore the landscape of the market, took a realistic measure your brand's strength and determined to offer, you must (if any). You have to study the market landscape for on a regular basis. If you are a hot market or a busy time of year, I recommend monitoring your competitors' proposals a day, and sometimes intra-day. Be sure to weigh proposals against your strength as a brand, for example, a very generous offer of a minor competitor can usually be ignored, but some offer competitive equality must be addressed.
A control copy of your ad partners. If you are using a strategy partner (which is discussed in Part 4), be sure that your ad copy and partners to coordinate their offers to avoid "confusion offer." See below for example Vonage. Everything is done right here: the brand holder, Vonage , resellers are positioned number 1, 2 and 3 of the proposal to sync, and it makes sense when viewed together.

local link-building ideas

I have a confession to make. Penguin scared the daylights out of me. I hope that those of you who have been around the industry for many years, because I have to join me in taking the first step towards recovery. acceptance of our problem.

2012., Penguin was once easy and inexpensive link-building tactics for small businesses worthless, and in some cases, harmful. A small handful of customers for a long time, we had to undo years of work to once again support the achievement of one of their organic rankings (and more importantly, many, many takes of acquisition).

Unfortunately, getting the fright of seeing not only the businesses that are fully compliant with SEO best practices (at the time) burned overnight, because the best practices suddenly changed.

It also made us extremely cautious of link building SEO, and caution that kept us from seeing what is still true that the backlink profiles are still key factors in organic search engine rankings, including searches with local intent.

How to overcome Penguinitis
Mike Ramsey, my friend and owner of a local university lecturer nifty marketing Burley, Idaho, recently introduced MozCon Local 2016. Its performance and the subsequent post featuring tons of local-link at the top of my confessions illustrated the seriousness of the construction ideas. (You can check out RAMSEY presentation slides here.)

Because Ramsey rightly argues that Google Maps algorithm to determine the relevance of business in Google Maps box is closely related organic algorithm. Google- in Pigeon algorithm update tends to be more pronounced locally relevant results to search engine results pages (SERPs) and two injured in Google- Google Maps results and organic results.

This means that the quantity, quality and variety of SEO backlinks are several elements that, if done well, can support both types of ratings.

So why have we been so hesitant to focus on link building for local businesses.

Penguinitis, that's why. Plus, the new age of the link building firm. It requires time, effort and budget to achieve valuable links that can be difficult to justify for SMB limited impact SEO and relatively small investments.

To help my fellow SEOs not yet recovered from Penguin, I highlight three RAMSEY most practical guide for local engineering team together with my ideas, anecdotes and experiences, in the hope that they will get your creative juices flowing again link building.

1. Alumni Association or the list of links
Especially if the business owners, partners or principal managers at the local or state university, alumni directories can collect authoritative voices of local relevant links to your site.

Not only is the website link is strong, but the alumni associations sometimes share news and current events graduates. If the business has participated in a recent charity or reached a milestone as a business, get in touch with alumni associations to see good news about getting published.

This type of link building is definitely worth looking into practitioner businesses, including lawyers, doctors, dentists and realtors.

Ramsey offers pro tips that should be noted Sometimes, schools will not allow links to business websites. In this case, he recommends asking for a link to one of your high-profile social media pages

iPhone SE: 5 reasons it must be a success for Apple

Apple-'s new iPhone- is inevitable.
Small, 4-inch screen iPhone SE have been mooted, first as an iPhone 6C, then an iPhone 5SE almost a year.
And while there are many rumors about what to expect, what the phone can mean for the future of smartphones is just as interesting.
The way we see it, this is a smartphone that simply need to succeed. Apple- in.
Here are five reasons why:
The iPhone has been the defining piece of tech 21-th century. But nine years after it started, sales are set to decline for the first time.
It's not just idle conjecture, but Apple-'s own official forecast was discovered in January.
While sales hit a record 74.7 million iPhone- in three months in December, the index was unchanged last year. Thus, ending a period marked by years of wildly burgeoning growth in the tech giant.
Apple's new device is needed now to stop this slide to become big news, especially when sales tend to drop significantly during the summer months.
2 hit back to improve competition
lg G5 MWC 102
Samsung, LG and Huawei have all been released, or are set to release a new device that looks every inch as good as the iPhone.
In recent years Apple- will have it all his own way. Samsung was struggling, the rest perenially playing catch-up. But now Apple- got a fight on his hands.
The iPhone SE can not be a leader, but Apple- need to get behind the headlines and explain that prospective buyers why their products are better than those of its competitors.
3 Prove that consumers still want smaller devices
iPhone 6C large
The release of a new four-inch take on the iPhone is no surprise.
Apple- can increase the screen size of its phones in 2014, but it never stopped selling small phones.
Some figures suggest as many as one-third of all iPhone- sold in smaller versions.
Offering this size makes the device unique to Apple and although it does not provide full sales break down, it should be clear in the summer, whether the iPhone SE increased sales and in turn proved that consumers still like smartphones, they can be easily accessed with one hand.
4 Take the focus away from Apple Watch struggles and iPad-
Apple Health Watch
Apple- is heavily dependent on the iPhone. The device is its cash cow, and when it concerned some investors, Apple itself does not seem unduly troubled.
By the way, it is possible to use the iPhone SE mask difficulties in other areas.
The iPad frame, set the update later this month, has been in decline for nearly two years.
Consumers simply do not need to update them.
Similarly, he was unable to catch up with Apple Watch- mainstream:
A little success with the iPhone SE, however short, to divert the struggles elsewhere in the business.
5 to break the cycle of annual updates
Apple has been married for one year with a large update cycle for smartphones ever since 2007, and since 2010, constantly updating its iPhone came out in the fall.
With the release of its brand, one of the SE range for the spring and one in the fall, as it would lead to updates, to bring it in line with Samsung, LG and others who have long used this tactic.
Apple- is probably that it can no longer rely on its brand alone.
The launch of the iPhone SE now, it's the others playing their own game. It would just have to hope that it will succeed.

The iPhone 5S has been discontinued

Apple- has discontinued the iPhone 5S- in, with the result that consumers will be able to buy it once the networks 'and retailers' current stockholdings exhausted.

The move comes after, Cupertino-based company announced the iPhone SE, its newest 4-inch phone and direct replacement in 2013. The iPhone 5S:

The 5SE looks almost identical to the iPhone 5S, in addition to having the same color scheme as the iPhone 6S.

But it is much more powerful. With the same camera, processor and RAM, as 6S, it is the most powerful 4-inch phone Apple has ever made.

Apple usually stops old handsets, when it introduces new ones. The 5S opened two and a half years ago, which is the age of the mobile world.

The Apple- in the SE is twice as fast as the iPhone 5S: The only downside to look at the specs of the screen, it remains the same 1,136x 640-pixels, which is relatively low by today's standards.
The SE starts at £ 359, making it the cheapest Apple- iPhone.

Apple- iPhone's full line up now acts as: iPhone SE, iPhone 6, iPhone 6 Plus, iPhone 6S and iPhone 6S Plus.

Although Apple no longer sells 5S, you can still take up to one third-party retailers, such as Amazon, Carphone Warehouse, and, of course, eBay.

SE Pre-orders open tomorrow, so check back then for a comprehensive price guide

John Lewis is selling the iPhone 5S for £20

Apple no longer sells the iPhone 5S, but you can still pick up one of John Lewis. The only issue. It will cost you more than £ 20, the new iPhone SE, which is better in every way.

The iPhone SE twice as powerful as 5S, and has a much better camera. It also comes with software additions such as Apple Pay and live Photos.

So, why is John Lewis charging a premium for two and a half year old phone. We have to say that it would not renew its pricing SE since the start of the event on Monday. But the £ 379 price tag page touts a "new low price."

We, that this is just an oversight. Never knowingly undersold policy of John Lewis, which means that they must meet the cost of its competitors. Surely it must update its pricing soon.

Still, it's quite embarrassing for the high street

iPhone SE contract prices revealed

iPhone SE tariffs have been revealed by Carphone Warehouse, with Apple’s brand new smartphone available to pre–order from the high street retailer now.

Those of you wanting to pick up the phone with nothing to pay upfront can snare the 16GB model for £26 per month on Vodafone with a monthly data allowance of 500MB. That rises to £34 per month on O2 for the 64GB edition with the same data allowance. These are Carphone's cheapest deals.

We also like the look of a deal for the 16GB version of the iPhone SE on O2 from Carphone, which includes 3GB of data for £31.50 per month. Vodafone’s 7GB-of-data-per-month deal for the same model comes in at £31 per month, with £9 to be paid up front.

EE’s best deal available through Carphone sees the UK’s largest 4G network offering a monthly allowance of 5GB of data for £32.49 per month, with an upfront free of £19.99. Once again, that buys you the 16GB edition.

All come with Carphone’s Price Promise, which means it will match any deal on Three, O2 and EE that you find elsewhere, as well as paying your first month’s line rental.

SIM free prices for the iPhone SE are £359 for the 16GB model and £459 for the 64GB edition when you buy them outright and off-contract.

Apple’s first new, four-inch iPhone since 2013’s iPhone 5s and iPhone 5c, the iPhone SE comes with the same 12-megapixel camera as the iPhone 6s, as well as an A9 processor, support for Apple Pay and the ability to shoot 4K video.

It also features Apple’s latest iOS 9.3 software, with the new Night Shift feature, which limits blue light emitted by the display to help you sleep better.